Same Soul, Different Everything Else
There has never been a more iconic shape than the Volkswagen Beetle. What other product on the planet is as instantly recognized by it’s profile alone? It’s a profile that has always been a universal symbol for cool, and is a constant reflection of culture.
Like the times themselves, the Beetle continues to evolve. The Twenty-first Century model marks only the third significantly different profile of the world’s most iconic automobile. And it’s all new.