It starts with a drop.
One drop might not seem like much at first. But the funny thing about drops is they eventually become much more. A flow, a stream, a wave, an ocean. It may feel like a small start, but by simply choosing Brita, you are joining a collective of people who believe small choices can add up to meaningful change. And that together we can make real impact, from making water healthier for you and your family, to eliminating plastic waste from the planet. The cascading droplet is our trademark because we filter water and create connections drop by beautiful drop. And as a result, we bring better water to people and the planet.
Copywriter: Shane Greenwood