Journey Through Innerspace
The project for Thin, a hyper-contemporary nightspot located in downtown San Diego was a labor of love. We came up with a concept called Travel / Anatomy. With style cues from 1960’s sci-fi classic “Fantastic Voyage”, we constructed a subliminal storyline that informed design of logo, signage, interior elements, furniture, glassware, uniforms, menu systems, bar items and interactive.
The space itself draws allusions to airports, train stations and laboratories. While there are clues suggesting a way to define Thin, the ultimate answer remains just out of reach. This mystery is intended. It provides a unique experience; one that is enigmatic and ever changing.