Take the Walk
The goal of this brand refresh was to make The Waikiki Beach Walk even more famous. We were charged with creating an authentic experience that engaged the senses and restored meaning to the Waikiki Beach Walk brand.
This design program needed to be unique, scalable, ownable, appropriate and merchandisable. We wanted to connect with both visitors and locals through an authentic experience that inspires visits and return visits. In essence, we worked to bring back the romance of Waikiki and capitalize on its many unique entertainment opportunities.