A World Without Waste
Recology Organics creates premium compost and landscape products by converting people’s everyday yard trimmings and food scraps into earth-friendly, nutrient rich soil amendments that help farms and gardens throughout California and Oregon live a healthy, happy, more productive life. So instead of ending up in landfills, these diverse natural resources can serve their best and highest use, feeding the earth from which they once came.
They asked us to create a Recology Organics sub-brand that told this story while also supporting the overall Recology brand. We brought the sub-brand to life through the creation of: a new logo lockup and tag line, illustration, storytelling, packaging, outdoor, collateral and web. But you might say, there’s something else we’re helping to create that’s just as important: A World Without Waste.