Snapple’s success stemmed from tireless efforts to collide the extraordinary with the familiar. After all, life is full of good stuff. You just have to know where to look and how to look at it. Find that perfect balance of extraordinary and familiar and you can bet your britches you’ll also find a smile on your face.
The time came for a new Snapple look that communicates the positioning, personality and philosophy in a way that reminds you that life is good. A visual language the brand uses that is crafted with the same passion, care, and loving attention to detail that Snapple puts in every bottle.
For a more impactful presentation, rather than type up a strategy deck and print out some mood boards…we built The Snapple Lounge – a dimensional expression of the brand persona and an immersive look at Snapple’s future.