That’s Das Auto
A VW doesn’t just start off as sheet metal and engine parts. It begins as an idea. A belief that getting the little things right is a big thing. A viewpoint that says why dumb it down when you can smart it up. An attitude that says to make things perfect, you have to make them perfectly. Some would call that just a bunch of good ideas. We call them Das Auto.
Volkswagen is a company driven by design on every level, and their Brand Program is a shining example of consistency and quality. Everything from the welcome mat at dealerships to National campaigns are linked through a deliberate visual language and a set of organizing principles that guide photography, shape, color and structure… as well as the intelligent story, personality and tone of voice.